Review About Bidding Plans topic and Bidding Plan Field Descriptions topics.
The active Auction for any one Bidding Plan is the first listed Auction in the plan (from top to bottom) having a condition that evaluates to <true> for the associated Bidding Plan’s viewer. If none of the auctions contained in the Bidding Plan area contains a condition that evaluates to <true> the Bidding Plan has no active auction for that viewer.
To configure a basic Bidding Plan: